Altitude Sports – Helly Hansen

In partnership with Helly Hansen and Altitude Sports,

this is a captivating brand video and photo project that delves into the critical importance of ski safety and avalanche training in the backcountry.  This was aimed at empowering Altitude Sports’ active audience with essential knowledge for their mountain adventures. Partnering with renowned professional mountain guide, JF Plouffe, this journey unfolds amidst the breathtaking landscapes of Whistler, BC, where viewers will embark on an educational ski adventure.

Through immersive storytelling, the project aims to educate and inspire the audience, emphasizing the personal experiences and human connections that lie at the heart of the Helly Hansen brand ethos. By spotlighting the expertise of JF Plouffe and the real-world scenarios encountered in the backcountry, the goal was to evoke emotions and foster a deeper understanding of avalanche safety practices.

In the film and photos, education meets adventure and safety reigns supreme in the mountains.

Read the full story at altitude sports.